It's reported that several banks are considering asking customers to take a selfie in order to verify their identity.
A new photo recognition system called Perceive, it set to be trialled in the banking industry which can assess a customer's facial features from a photo taken by their phone. The system is linked to social media accounts such as Facebook and Twitter, in order to check the selfie against other profile pictures. A score is then generated to estimate is the person is likely to be who they claim to be.
Socure, the company behind Perceive, says that several US banks are already using the technology to reduce the chances of credit card fraud. Meanwhile it is now reported that several British banks are interested in the technology.
The news sits comfortably with of some other interesting applications of photo technology which have occurred recently. Photographic software is also being trialled by insurance companies to provide more accurate life insurance quotes, by attempting to determine someone's health from their physical appearance. Could a 'selfie' lead to a higher insurance premium?
Further to that MasterCard has plans to launch a 'Selfie Pay' system, where facial recognition software is used to verify a smartphone user before they can pay for something.
It remains to be seen how successful these attempts to revive facial recognition will be. Google ended up scrapping their phone unlocking version of the software, after it was proven that the security measure could be beaten by simply using a photo of the registered user.MasterCard claims to have found a way of getting around this flaw, by making the subject blink several times during facial recognition, in order to authorise payment.